Sinulog Festival

The Sinulog is an annual festival held on the third Sunday of January in Cebu City, Maasin City, Southern Leyte, Philippines and Balingasag, Misamis Oriental^[1] The festival commemorates the Filipino people's pagan origin, and their acceptance of Roman Catholicism.

The main feature is a street parade with participants in bright coloured costumes dancing to the rhythm of drums, trumpets and native gongs. Smaller versions of the festival are held in various parts of the province, also to celebrate and honor the Santo Niño. There is also a "Sinulog sa Kabataan" performed by the youths of Cebu a week before the parade. Recently, the festival has been promoted as a tourist attraction, with a contest featuring contingents from various parts of the country. The Sinulog Contest is usually held in the Cebu City Sports Complex.

Budbod Kabog in Catmon

"Kabog” is a small-seeded cereal plant known as millet and grew wild in abundance Catmon’s mountains,especially in Barangay Agsuwao. Other specialty products that describing the grain “kabog” are bibingkang kabog, bikong kabog, kabog valenciana, bibingka, coconut balls, peanut brittle, empanadita and many more.

Parola at Bantayan sa hari in Liloan

The Philippines, being an archipelago, has a lot of lighthouses. Before the existence of radars or even GPS, lighthouses used to provide directions to boats, ships, and other vessels. These lighthouses are also called as parolas locally. When one says parola in Cebu, people would immediately get to think of the parola or lighthouse in Lilo-an.

The parola is officially called as the Parola of Bagacay Point. It is a famous destination in Cebu, not just for locals but for tourists as well. The structure is already more than a hundred years old which also adds to its historic and cultural significance. It was built in 1904 in order to light the sea and shore for fishermen. It’s one of the structures that depict the influence of American architecture in the Philippines.

Standing on a cliff overlooking the Mactan channel is a watchtower known asBantayan sa Hari which was built during the Spanish era. A most valuable link to Liloan’s history, this structure in Barangay Calero has been, interestingly, mistakenly identified as an old lighthouse. Made of local stone, the watchtower was essential in guarding the local communities during the old days.

Rosquillos in Titay's

 After more than a century of home baking tradition, Titay's continues to make delicious and inimitable rosquillos from the zealously guarded secret recipe of Margarita "Na Titay" Frasco

Since 1907, Na Titay and her heirs led by Corazon "Na Azon" B. Frasco with her two sons - Panphil and Gerardo Jr. have commited to serve their customers the best quality baked products. Although Titay's is synonymous with rosquillos, it also has an enticing array of sweets and delicacies like otap, galletas de bato, galletas del Carnen, benangkal, caycay, mamon, hojaldres, ensaimada, peñato, polvoron, sinudlan, torta and breads and savories such as chicken pork adobo, elorde, margarita, pan de leche, pan de sal, cheese bread, sliced white bread, whole wheat bread and monay.

Titay's has reaped awards for product excellence and entrepreneurial leadership. In 2007, Gerardo "Dodong Gamay" B. Frasco Jr., the heir currently running the business, received from the Cebu Chamber of Commerce and Industy the Countryside Enterprise of the Year Award. In 2005, Titay's was given the National Shoppers Choice Award for excellence in product quality, company reputation, brand recognition and customer service. In the same year, it was recognized for its best marketing practices leading towards marketing dominance, goodwill and high-level customer confidence and market acceptability. Titay's was included in the Hall of Fame in 2000 by the Philippine Grand Chamber Century Awards for pioneering and sustaining Foundation gave it the prestigious Perlas Award in 1998 for valuable entrepreneurship and family home industry. In 1982, it represented Cebu in the Philippines World Trade Exhibition.

Alegre Guitar Factory

Cebu is known as home of the best guitar craftsmen in the Philippines. Not only are the guitars delicately crafted, they are exceptionally durable, affordable, and of great quality.

One of the remarkable guitar-makers in Cebu is the Alegre Guitar Factory. The shop is owned and managed by Fernando M. Alegre. It is by far the most impressive-looking guitar factory in Abuno, Lapu-Lapu City. Its world-class guitars never cease to impress seasoned guitarists and musicians.

The Alegre family is one of the pioneers in the guitar-manufacturing business, which is on its third generation of proprietorship. Alegre’s quality guitars are made of indigenous materials, from the type of wood used to the shell ornaments, which make one unique instrument.

The shop exports their guitars to countries like Canada, Australia, Japan, and the United States. Visitors and prospective buyers, who are interested in the different stages of guitar-making, can take a look at the workshop to witness the craftsmen do the actual guitar-making process.




The Alegre guitars are neatly arranged in a showroom, from standard guitars to other stringed instruments. A separate showroom showcases all of the top-quality guitars.