Rosquillos in Titay's

 After more than a century of home baking tradition, Titay's continues to make delicious and inimitable rosquillos from the zealously guarded secret recipe of Margarita "Na Titay" Frasco

Since 1907, Na Titay and her heirs led by Corazon "Na Azon" B. Frasco with her two sons - Panphil and Gerardo Jr. have commited to serve their customers the best quality baked products. Although Titay's is synonymous with rosquillos, it also has an enticing array of sweets and delicacies like otap, galletas de bato, galletas del Carnen, benangkal, caycay, mamon, hojaldres, ensaimada, peñato, polvoron, sinudlan, torta and breads and savories such as chicken pork adobo, elorde, margarita, pan de leche, pan de sal, cheese bread, sliced white bread, whole wheat bread and monay.

Titay's has reaped awards for product excellence and entrepreneurial leadership. In 2007, Gerardo "Dodong Gamay" B. Frasco Jr., the heir currently running the business, received from the Cebu Chamber of Commerce and Industy the Countryside Enterprise of the Year Award. In 2005, Titay's was given the National Shoppers Choice Award for excellence in product quality, company reputation, brand recognition and customer service. In the same year, it was recognized for its best marketing practices leading towards marketing dominance, goodwill and high-level customer confidence and market acceptability. Titay's was included in the Hall of Fame in 2000 by the Philippine Grand Chamber Century Awards for pioneering and sustaining Foundation gave it the prestigious Perlas Award in 1998 for valuable entrepreneurship and family home industry. In 1982, it represented Cebu in the Philippines World Trade Exhibition.